Individual Donor Cultivation
Transform your individual donor cultivation with personalized video sequences
Increase retention and renewal with personalized video messages.
HOW IT WORKS
When a donor sends your organization a donation, a task is created in Bonjoro to record a personalized message to be sent back to the donor through email or SMS.
Pre-built message templates can be customized based on donor profiles using information from your donor database, CRM, or other data sources.
Workflows can automatically assign staff members to tasks and then the fun part begins - recording a personalized video message that makes your donor’s day better, builds relationship, shares impact, increases donor retention and renewal, and brings in more money for your mission.
HOW WE HELP
We will guide you through the whole process of setting up Bonjoro and kicking off your video response process. This includes:
Collaborating on the strategies for sending personalized video messages to different donor profiles.
Creating template emails for video messages, and any other assets you want to send to donors (can be additional videos, flyers, invitations to events, surveys, etc.)
Writing scripts for video responses
Setting up workflows to assign tasks to team members
Organizing workspaces to organize the different campaigns of responses
Using Zapier to create any additional automations needed for your organizations workflows
Setting up integrations to your organizations other systems (donor databases, CRMs, spreadsheets, etc.)
Train team members on use of system and video message best practices
Monthly strategy meetings to update your scripts, templates, and integrations where needed